Testimonials are important but hard to get – especially if you want a good one. The last thing you want to do is harass or annoy your best customers into giving you one. So what’s the solution? I recently experimented with a new technique with two of my clients who were having the same problem… [Read More]
Should you write your own blog?
How do you find the time to blog? It can be a real dilemma. To keep your blog fresh and interesting to readers and use it as part of your SEO strategy it needs to be updated regularly. I’m talking about bloggers that are consultants, coaches, therapists, or other solo-professionals. Bigger companies can distribute the… [Read More]
Tips to Inspire the Blogger Within
Are you stumped when it comes to picking a topic for your next blog? When I’m trying to figure out what I want my next blog or newsletter to be about, I think back on the conversations I’ve had that week – especially with my clients. For example, I’ll have a week where it seems… [Read More]
Do You Really Need an Ezine? Only if You Want More Business
I haven’t sent out an ezine (email newsletter) in over a year. Why? I was immersed in several large projects and I didn’t really want more business. And I knew from experience that sending out a newsletter meant more business and I already had too much on my plate. So if you already have more… [Read More]
Too Overwhelmed to Create “New” Content? Try Repurposing!
Internet marketing requires that you constantly create new content – ezines, blogs, articles, press releases. And, don’t forget social networking sites like Twitter and Facebook! If you’re not utilizing your content in these various avenues, you’re limiting your marketing exposure. It sounds overwhelming, doesn’t it? It doesn’t have to be…when you use repurposing as a… [Read More]
As a marketing strategist, I know the importance of well-written, easy-to-understand copy. Jen Odear knows how to craft copy to speak to YOUR audience, plus she understands writing for the web. I use her...