Regardless of what’s happening in Wall Street today—who can keep track—the entrepreneurs I know and love are carrying on with business. One trap you never want to fall into is to stop or slow down your marketing. Marketing doesn’t have to be expensive and it’s always important to keep business streaming in. What’s great is… [Read More]
Going Beyond a Press Release
Let’s assume you have a good story and a well written press release. Chances are sending the release to news editors or using an online service to distribute your release won’t get you media coverage. You need to cultivate a relationship with the media if you want their attention. Here are a few suggestions: Develop… [Read More]
Why Do You Want a Press Release?
I’ve noticed that the majority of my new clients are looking for help with press releases. These entrepreneurs and small business owners know that press releases are a good idea but they’re not quite sure where to start. When a new client calls and asks for help writing a press release this is the first… [Read More]
Copywriting that establishes rapport
We buy from those we know and trust. Think about your own experiences buying something. The really good salespeople establish a rapport before they even try making a sale. If they’re REALLY good you not only purchase the product…you don’t regret your purchase later. There is an even greater need for rapport when you’re selling… [Read More]
Acquiring testimonials – Because you really do need them
Testimonials build your credibility like nothing else can. Online this is especially true if you include a photograph, name and contact information like a phone number or web address. Most customers probably won’t follow-up and contact your source. However, the fact that you’ve given them that option makes them feel much more secure. Make sure… [Read More]
As a marketing strategist, I know the importance of well-written, easy-to-understand copy. Jen Odear knows how to craft copy to speak to YOUR audience, plus she understands writing for the web. I use her...