If you’ve ever done social media marketing for a business, then you know how difficult it can be to keep a consistent, day-in-day-out schedule. It’s easy to let just one day go by without posting something, and before you know it, two weeks have passed without a post. This kind of “stop-start” social media marketing… [Read More]
Why Good Copy Is Important to a Successful Video Marketing Strategy
Recently, I’ve noticed that small business owners are committing extensive time and energy in a new movement in content marketing—video. Why the interest in video? Perhaps, because there is a somewhat glamorous element to it. Many business owners think that video marketing is the future (and that everything else will soon be obsolete). It true… [Read More]
Copywriting That Attracts New Prospects
You’ve probably heard Bill Gates famous quote, “Content is king.” But what does that really mean to you as a business owner? How can you effectively use content to attract new prospects to your business? How can you maximize your content so it gets you actual results? Let’s start by defining what content marketing is…. [Read More]
Copywriting That Engages Customers
Years ago, long before Walmart and Costco, you would step into a store in your own local community and the storeowner would greet you by name. They not only knew your name they could guess why you came in and could help you weigh the pros and cons of a new purchase. This buying and… [Read More]
Copywriting That Sells
A copywriter has been called a salesperson behind a typewriter – today that would be a PC but the idea holds true. Ultimately copywriting has to be about sales. You can have all kinds of interesting blog posts, cutting-edge tweets, Facebook ads, etc. and still have zero sales. I see it happen and here are… [Read More]
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As a marketing strategist, I know the importance of well-written, easy-to-understand copy. Jen Odear knows how to craft copy to speak to YOUR audience, plus she understands writing for the web. I use her...