Years ago, long before Walmart and Costco, you would step into a store in your own local community and the storeowner would greet you by name. They not only knew your name they could guess why you came in and could help you weigh the pros and cons of a new purchase. This buying and selling relationship was based on knowledge and trust.
That formula still works today, we just have to work a little harder to establish it. Some online companies have mastered this! You’ve probably noticed on Amazon how they know just want kind of product you’re interested in. Amazon pays attention, are you paying attention to your customers?
Here are some ways to show your customers that you’re paying attention and that you deserve their trust:
Establish rapport:
Does your copy have a conversational quality to it? Does it make the person reading your copy feel as if you are writing directly to them?
Focus on them:
Does your copy focus on how wonderful your product is or on how your product helps them solve their problems? Does it have more of the word “you” and less of the word “I”?
Be generous with your knowledge:
Are you regularly sharing your expertise through a newsletter? Do you generously share tips, ideas and resources on social media?
Customize the experience:
Are you creating a customized experience for your clients? Once they’ve signed up for a free report, do you have email campaign ready to lead them to the next step?
Do you need help sharing your expertise in a way that really engages your ideal clients? I can help you find the best way to communicate your compelling message through:
- email campaigns
- social media
- newsletters/ezines
- and more!
Contact me today for an initial free consultation.
As a marketing strategist, I know the importance of well-written, easy-to-understand copy. Jen Odear knows how to craft copy to speak to YOUR audience, plus she understands writing for the web. I use her...