If you’ve ever done social media marketing for a business, then you know how difficult it can be to keep a consistent, day-in-day-out schedule. It’s easy to let just one day go by without posting something, and before you know it, two weeks have passed without a post. This kind of “stop-start” social media marketing… [Read More]
Why Good Copy Is Important to a Successful Video Marketing Strategy
Recently, I’ve noticed that small business owners are committing extensive time and energy in a new movement in content marketing—video. Why the interest in video? Perhaps, because there is a somewhat glamorous element to it. Many business owners think that video marketing is the future (and that everything else will soon be obsolete). It true… [Read More]
Going Beyond a Press Release
Let’s assume you have a good story and a well written press release. Chances are sending the release to news editors or using an online service to distribute your release won’t get you media coverage. You need to cultivate a relationship with the media if you want their attention. Here are a few suggestions: Develop… [Read More]
Why Do You Want a Press Release?
I’ve noticed that the majority of my new clients are looking for help with press releases. These entrepreneurs and small business owners know that press releases are a good idea but they’re not quite sure where to start. When a new client calls and asks for help writing a press release this is the first… [Read More]