A copywriter has been called a salesperson behind a typewriter – today that would be a PC but the idea holds true. Ultimately copywriting has to be about sales. You can have all kinds of interesting blog posts, cutting-edge tweets, Facebook ads, etc. and still have zero sales. I see it happen and here are… [Read More]
Copywriting that establishes rapport
We buy from those we know and trust. Think about your own experiences buying something. The really good salespeople establish a rapport before they even try making a sale. If they’re REALLY good you not only purchase the product…you don’t regret your purchase later. There is an even greater need for rapport when you’re selling… [Read More]
Acquiring testimonials – Because you really do need them
Testimonials build your credibility like nothing else can. Online this is especially true if you include a photograph, name and contact information like a phone number or web address. Most customers probably won’t follow-up and contact your source. However, the fact that you’ve given them that option makes them feel much more secure. Make sure… [Read More]
A Surefire Technique to Get Red Hot Testimonials
Testimonials are important but hard to get – especially if you want a good one. The last thing you want to do is harass or annoy your best customers into giving you one. So what’s the solution? I recently experimented with a new technique with two of my clients who were having the same problem… [Read More]
As a marketing strategist, I know the importance of well-written, easy-to-understand copy. Jen Odear knows how to craft copy to speak to YOUR audience, plus she understands writing for the web. I use her...