Years ago, long before Walmart and Costco, you would step into a store in your own local community and the storeowner would greet you by name. They not only knew your name they could guess why you came in and could help you weigh the pros and cons of a new purchase. This buying and… [Read More]
Ten simple and inexpensive marketing solutions
Regardless of what’s happening in Wall Street today—who can keep track—the entrepreneurs I know and love are carrying on with business. One trap you never want to fall into is to stop or slow down your marketing. Marketing doesn’t have to be expensive and it’s always important to keep business streaming in. What’s great is… [Read More]
Should you write your own blog?
How do you find the time to blog? It can be a real dilemma. To keep your blog fresh and interesting to readers and use it as part of your SEO strategy it needs to be updated regularly. I’m talking about bloggers that are consultants, coaches, therapists, or other solo-professionals. Bigger companies can distribute the… [Read More]
Tips to Inspire the Blogger Within
Are you stumped when it comes to picking a topic for your next blog? When I’m trying to figure out what I want my next blog or newsletter to be about, I think back on the conversations I’ve had that week – especially with my clients. For example, I’ll have a week where it seems… [Read More]
Do You Really Need an Ezine? Only if You Want More Business
I haven’t sent out an ezine (email newsletter) in over a year. Why? I was immersed in several large projects and I didn’t really want more business. And I knew from experience that sending out a newsletter meant more business and I already had too much on my plate. So if you already have more… [Read More]
As a marketing strategist, I know the importance of well-written, easy-to-understand copy. Jen Odear knows how to craft copy to speak to YOUR audience, plus she understands writing for the web. I use her...