If you’ve ever done social media marketing for a business, then you know how difficult it can be to keep a consistent, day-in-day-out schedule. It’s easy to let just one day go by without posting something, and before you know it, two weeks have passed without a post. This kind of “stop-start” social media marketing… [Read More]
Why Good Copy Is Important to a Successful Video Marketing Strategy
Recently, I’ve noticed that small business owners are committing extensive time and energy in a new movement in content marketing—video. Why the interest in video? Perhaps, because there is a somewhat glamorous element to it. Many business owners think that video marketing is the future (and that everything else will soon be obsolete). It true… [Read More]
Too Overwhelmed to Create “New” Content? Try Repurposing!
Internet marketing requires that you constantly create new content – ezines, blogs, articles, press releases. And, don’t forget social networking sites like Twitter and Facebook! If you’re not utilizing your content in these various avenues, you’re limiting your marketing exposure. It sounds overwhelming, doesn’t it? It doesn’t have to be…when you use repurposing as a… [Read More]
As a marketing strategist, I know the importance of well-written, easy-to-understand copy. Jen Odear knows how to craft copy to speak to YOUR audience, plus she understands writing for the web. I use her...