You’ve probably heard Bill Gates famous quote, “Content is king.” But what does that really mean to you as a business owner? How can you effectively use content to attract new prospects to your business? How can you maximize your content so it gets you actual results? Let’s start by defining what content marketing is…. [Read More]
Get Creative with Topics for Your Internet Articles
You’ve probably heard that writing articles is a great way for you to become a well known expert in your field. There are a lot of powerful ways to use articles as part of your internet marketing strategy. Before you can start using these cool strategies, you need to find a topic and actually write… [Read More]
A Marketing Lesson from the Original “Trader Joe”
I live in Southern Oregon and you wouldn’t believe the excitement that was generated by the recent opening of Trader Joe’s. I’ve been a fan of TJ’s for awhile but after we moved here from Washington State nine years ago I had to learn to live without it. It wasn’t easy but I managed. I’d… [Read More]
As a marketing strategist, I know the importance of well-written, easy-to-understand copy. Jen Odear knows how to craft copy to speak to YOUR audience, plus she understands writing for the web. I use her...