Internet marketing requires that you constantly create new content – ezines, blogs, articles, press releases. And, don’t forget social networking sites like Twitter and Facebook! If you’re not utilizing your content in these various avenues, you’re limiting your marketing exposure. It sounds overwhelming, doesn’t it? It doesn’t have to be…when you use repurposing as a shortcut.
Look at what you already have stored in your content “reservoir”. By creatively expanding what you’ve already developed, you can leverage your time and energy with multiple results. For example, if you’ve been interviewed you can use the information found in your outline or transcript to create blog posts, newsletters or downloadable reports. Let’s say you’ve written an article, use that article in a public presentation or teleseminar by tweaking it to meet the needs of your audience. Just make sure to take the time to organize your content and make the appropriate adjustments depending on your format.
If you’re working with a professional ghostwriter or copywriter, make sure you give them access to your “reservoir” too! I’ve helped many clients repurpose their content from blogs to info products to presentations. The additional benefit of having access to this reservoir is that it helps me to mimic the style of writing. So when clients ask me, “Do you really want to me to send you this old article?” I usually reply, “Yes, send me everything!” Even if I don’t use all the content it gives me valuable background information.
Repurposing is a huge timesaver. In fact, I used it in writing this blog post! It was based on an interview I gave last year – Leveraging Your Knowledge for Profit – How to Confidently & Quickly Create Compelling Content. So before you jump into your latest project, think about what you can repurpose because with a little tweaking you can save a lot of blood, sweat and tears.
Be sure to share any repurposing tips with me!