Are you stumped when it comes to picking a topic for your next blog? When I’m trying to figure out what I want my next blog or newsletter to be about, I think back on the conversations I’ve had that week – especially with my clients.
For example, I’ll have a week where it seems like everybody is asking me, “How do I get a good testimonial? What’s the formula for that?” Then I’ll have a week where everybody wants a press release. “How do I format my press release?” When I stop and think about these conversations I’ve had I end up with great ideas for my next blog or newsletter.
If you start thinking about the conversations you’re having on a regular basis, you’ll realize how much information you have to share that you may not even be aware of. Sometimes we’re just not conscious of how much information we’ve stored up over the years. By observing your conversation patterns, you’ll also get great insight on topics that others find interesting. What do you know that others want to know? That’s exactly what you want to be sharing in your blog.
In addition to being aware of what you already know, be a good observer. We make observations every day, but a lot of times we’re not actively observing. When you watch a commercial or read an article in the newspaper you probably have an opinion about it. I like to have a notebook with me at all times so I can jot down different observations that I make throughout the day. When it’s time to write a blog I can often relate those observations back to my own industry.
Another suggestion is to imitate those you admire. This doesn’t mean you should plagiarize. Never copy and paste someone else’s material. Not only is it unethical, it’s not authentic and ultimately defeats the purpose of blogging.
However, you can and should read other people’s blogs and newsletters. Get on your competitor’s websites. Start getting a feel for what you like. Are your favorite articles funny or inspirational? When you get a sales email, what gets you to buy, and what gets you to hit delete? You’ll start to see what appeals to you and what doesn’t. Many times reading other people’s information is what’s going to get you excited about sharing your own information.
Please share any tips that have helped you stay inspired as a blogger. Now if only I could find the time to blog – still working on the solution to that problem!