Answers to Your Questions
If you’ve never worked with a copywriter before you probably want to know how this works. Below I’ve answered some of the questions I hear most frequently from new clients. If I don’t answer one of your questions here feel free to contact me.
What services do you provide?
Consultation to help you design an effective marketing message for your:
- New product or service launch
- Social media campaign
- Media campaign
- Website copy
- Landing Page
- Sales Page
- Video Script
- Email/Autoresponder Campaign
- Press Release
- Media Kit
- Social Media
- Ebook or Report
- Presentation Script
- Case Studies
- Book & Speaking Proposals
- Marketing materials – brochures, flyers, postcards etc.
- And more (too many things to list!)
How do you work best with your clients?
I find copywriting to be a collaborative process. It starts by determining your objective. I can provide you with the best results when I know what you want to accomplish with your project. It’s important for you to share: who your ideal client is, how your product or service is unique, your personality and communication style and your business brand. The more information my clients provide the better I am at providing copy that resonates with their target market.
How do I provide you with the information you need?
Usually I get my information one of three ways:
Interview – We spend time together on the phone. I’ll ask you questions and take lots of notes.
Research – You provide me with a general topic and I’ll research the subject on my own.
Outline or Rough Draft – You provide me with an outline of the information you’d like to cover. You can also send me your rough draft for editing.
Why would a writer hire a copywriter?
You might be surprised to learn that some of my clients are talented writers! One reason they turn to me is because they don’t have enough time. Writers often have another profession or business that keeps them busy. They can save time because I’m able to utilize the content they’ve already written in a new format. For example, I’ve taken content from a book my client wrote and have used it to create e-books, articles and newsletters.
Another reason a writer will hire a copywriter is to avail themselves of a copywriter’s marketing expertise. I can help you effectively utilize content to drive traffic to a website, promote sales and generate publicity.
What is SEO copywriting?
In the good old days it was easy to work with search engines. You came up with a list of keywords you thought your target audience would use in searches and handed them over to your web designer. It’s not that simple anymore. Now it’s all about SEO or search engine optimization. If you want search engines to actually pay attention to your keywords they must be included in your content.
The first step is to identify keywords that your target market is using. It’s always better to get specific with your keywords—a broad category will be too competitive. The second step is to make sure you utilize your keywords within the content of your copy, while is at the same time appealing and interesting to read. This is challenging but fun—for me anyway.
You also need to keep your website content fresh and updated regularly or search engines will start ignoring your site.
What can I expect working with you?
You can expect me to bring over twenty of years of marketing experience to our relationship. I work hard to get to know you, your business, your industry and perhaps most importantly your clients. I will ask you questions you may never have considered before. I’m not perfect so I welcome your feedback and use it to improve my work.
You can expect me to do what I say I’m going to do. I never agree to take on work if I can’t give it my all. I can’t recall a time when I haven’t met a deadline. I also choose to work with people I believe in which allows me to be authentic and persuasive in my copy. To get an even better idea of what it’s like to work with me please read testimonials from a few of my clients.
How much do you charge?
Depending on the project and your preference, I use an hourly rate or give you a bid on a specific project. Contact me to learn more.
How do I get started?
Do you still have a few questions for me? Please contact me with any questions or to request a free initial consultation.